Ithra Dubai

Ithra Dubai -- named after the Arabic word for enrichment -- is a Dubai boutique fragrance house offering a focused range of eau de parfums built on the same oud, amber, and musk foundations that define the region's perfumery, presented with a more contemporary, understated bottle style than some of the larger, more decorative houses in our catalogue.

The brand suits shoppers who want authentic Arabian fragrance character without the more elaborate packaging and branding of bigger commercial houses, favouring the scent itself over presentation.

Browse the current Ithra Dubai range below alongside our other boutique Emirati houses.